Positive Reinforcement Dog Training
and Behavior Modification
P.O Box 1914, Boise, Id., 83701
208-631-3256,
susan@k9concept.com

Training Technique:

CLICKER TRAINING: Advanced K-9 Concepts primarily uses “Clicker Training” to train dogs and other animals.

Clicker training is a training technique based on the learning theory of Operant Conditioning. Trainers use a “reward marker”, such as a “click” sound, to tell the dog s/he just performed the right behavior and have earned a treat. The “click” and treat reinforce the behavior that the dog just performed. By “reinforcing” the behavior that you want the dog to perform, you increase the likelihood that the dog will perform that behavior again.

Hi, I'm BoBo the Web-Dog. I like clicker training because it helps me learn tricks faster, and I retain them longer. Try clicker training with your dog.


For example: Your dog walks over to you and sits down. You click and then give the dog a treat. The dog sits down again. You click and treat again. The dog begins to realize that sitting makes the “click” sound happen and a treat appear. The dog begins sitting more frequently in hopes of making the “click” sound happen and the treat appear. A cue word is later associated with sitting and the dog learns to sit on cue. The use of the clicker and treats are then faded out. You are left with a dog that sits on cue, even when you have stopped using a clicker and treats. What a good dog!

Clicker training is enjoyable for both you and your dog. You simply teach your dog what you want the dog to do, and reinforce the dog for performing those behaviors. Your dog will enjoy working hard for opportunities to earn clicks and treats from you by performing all of the behaviors that you like. Moreover, clicker training is enjoyable for the trainer because you do not need to punish (“correct”) your dog for all of the undesirable behaviors your dog performs. In fact, clicker training does not require the use of a collar or leash. It is ideal for those who struggle with a physically strong dog.

Advanced K-9 Concepts does not use “aversives” to train your dog. An aversive is anything your dog will work to avoid. For example: physically striking the dog, popping a leash attached to a choke chain, electric shock, pinch collars, scruff shakes, yelling, etc. There are many undesirable side-effects when you use aversives. The dog may avoid the trainer, the dog’s aggression may increase, the dog may become fearful or mistrusting, etc. There are other, more effective and humane, ways to train your dog no matter what the problem is. Let Advanced K-9 Concepts show you how!

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